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Archive | July, 2019

Hack Your Focus and Get More Stuff Done

Staying focused is quickly becoming one of the greatest challenges online marketers face today. For example, you sit down to write an article and end up surfing the net for the rest of the morning… Or you’ve got an information product that you need to finish, but you check your email which leads to a news site, a sports site, a few entertainment sites, some social media sites and before you know it, it’s already 3 hours later and you’ve accomplished nothing except making yourself feel guilty. Does this sound familiar?

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According to Dr. B. J. Fogg, Director of Stanford Persuasive Lab, “There’s just one way to radically change your behavior, and that’s to radically change your environment.”

Students who transfer to a new university are much more likely to change their habits than students who remain at the same university. This is true for workers as well. People who change jobs or change job locations are much more likely to also change their habits.

It makes sense. Let’s say that at your previous job you were in the habit of going to a fast food restaurant with your coworkers for lunch. At your new job, your coworkers eat lunch at a healthy restaurant and invite you along. Soon you are eating healthy lunches every day, even on those days when you don’t go to that restaurant, because you’re now in the habit of eating healthful lunches. Enough time goes by, and fast food can even become repulsive to you.

So what happened? Your environment changed and so did the triggers. This made it easy to effect a change.

People who have trouble falling asleep are told to only use their bed for sleeping and for nothing else. If they lay down but they can’t fall asleep, they’re supposed to get up and go to another room. After treating their bed as only a sleep location (and not a reading location, a daydreaming location, etc.) for several weeks, they are generally able to fall asleep within minutes of their head hitting the pillow.

The bed is now a trigger for just one thing – sleeping.

This is why having one location to just work and another location to play is important. If you are mixing your ‘play’ time with your work time in the same home office, you’re asking to get constantly distracted.

If you use a laptop or a tablet for work, this is easily remedied. Simply designate one place in your home where you will do nothing but work – no exceptions.

If you work on a desktop computer, you might consider getting a laptop or tablet for your Internet ‘play’ time.

Another technique is to designate certain times of the day when you are working, no exceptions. This will get you in the habit of always doing work during those times, and it will make it much more difficult to get distracted. Your work times then become routine, eliminating the need to decide each time if you’re going to work. And when you automatically go to work instead of ‘deciding’ to go to work, you eliminate the possibility that you will decide NOT to work.

A third technique is to use triggers. For example, if you always start work right after finishing breakfast, it will become a habit to eat and go to work. You don’t have to think about it, you just do it.

In one study, knowing exactly when and where participants were going to exercise caused them to follow through a whopping 91% of the time. Those who simply exercised when they felt motivated to do so exercised 35% of the time.

Bottom line: If you’re having trouble staying focused, designate an area where you will do nothing but work, combine it with a strict schedule, and you should experience a dramatic increase in your productivity.

When you get more done with less distractions, you’ll not only accomplish your goals faster – researchers tell us you’ll also enjoy increased self-esteem, greater happiness and larger over-all satisfaction with your life.

7 Old School Ways to Get Traffic that Work

These are all super quick and fairly easy. In fact, there’s not a tactic here that will take more than an hour, and some can be done in just a few minutes. Some can get you traffic pretty quickly and others take time. My suggestion: Do one a day every day until you’ve done all the ones that interest you. Some you will continue to do daily, such as using Twitter, but of course you can also use automation to lighten the work load a bit…

7 Old School Ways to Get Traffic that Work

Do product reviews. For driving traffic? You bet. Product reviews are easy to get ranked, especially if you do them in video. Here’s the trick: Don’t make it like every other product review out there. Instead, be real. Use your personality. Have fun with it. And ask the reader/viewer to subscribe to get more product reviews.

One more thing: TELL THE TRUTH about what you think of the product. I once landed on a product review that said, quite frankly, the product wasn’t worth the money. I didn’t buy that product, but I subscribed to the author’s list and have since purchased several hundred dollars of products from him because he earned my trust.

Create a keyword list. Then use it to write your articles and blog posts. It’s fine to write about whatever you want, but it’s even better to write about what people are actually searching for. By using a keyword list, you not only get new ideas, you are also better tuned into the market and what might get your articles ranked on Google. Once you write a new article, promote it on social media.

Find questions on forums and answer them in articles. If someone is asking something on a forum, there’s a good chance others are asking the same question. Go ahead and write an article, post it, then post your article link on the forum “for more information” after your answer.

Blogger.com is a high authority site, owned by Google (hint, hint). When you join, find the “about me” section and add your website URL along with your keywords in the anchor text which will contribute to better SEO for your primary website. Do the same with other popular sites online that allow you to create your own profile and backlink to your website.

Register with forums in your niche. Fill out the details on your profile, including your name and website. If the forum allows it, add your website or blog to your signature. Make several useful posts in each forum. What you’re shooting for here is quality backlinks, but if you find you enjoy posting to forums, keep at it. Your posts can drive traffic back to your site for years to come.

Join Twitter. Use Twitter. Seriously. Make several tweets, find people to follow in your niche, and each time you write an article, tweet about it. It’s amazing to me how many marketers still aren’t fully utilizing Twitter, Facebook and LinkedIn.

Set up an account at HubPages.com. This is another high authority site which can help with your rankings. Plus the content you post here can also rank high for your keywords. Remember to update your account with new content from time to time. And be sure to include a bio of what you do along with your URL.

All of these are pretty simple and can help to drive traffic to your website. So next time you’ve got a few extra minutes, pick one and get busy. It will be time well invested.

15 Free Ways to Get More Blog Post Views

You’ve written a truly terrific blog post. In fact, you’ve written dozens of them – yet your traffic still looks more like a ghost town than the bustling metropolis you were hoping for. Here are 15 ways to drive traffic to your blog posts without monetary cost.

15 Free Ways to Get More Blog Post Views

1. Add social sharing buttons to your posts. The easier it is for your readers to share your posts, the more likely they will do so.

2. ASK your readers to share your content. At the end of your post, you might write something simple like, “If you found this helpful, please share.”

3. Build up your own contacts. Make list building a priority so you can capture as many visitors as possible. Encourage people to join your list, follow you on social media, etc. Use bribes and offer great info to get them on board, then take good care of them to ensure they stay with you. When you write a new post, ask them to not only read it, but share it liberally with their own networks.

4. Email your list each time you post great content. This one seems too obvious, but it’s surprising how many bloggers don’t do it. Make sure your email is optimized for all size of screens. And rethink the timing of your email. It used to be that first thing in the morning was best, but now that people are deluged with marketing emails, later in the day when they’re not so rushed might be better.

5. Build up your V.I.P. Contact list. Make friends with those in your niche. Promote their blog posts and their work. Build relationships. When you write posts, they’ll want to reciprocate and promote you as well.

6. Link to websites, blogs and authors who have large social media followings. In your blog post, find ways to mention these folks in a positive way. Maybe you reference one of their posts, or a technique they’re using. When your blog post goes live, send them a message letting them know you mentioned them. Often they will tell their followers and you could get a nice flood of traffic along with a new contact.

7. Do a case study on someone successful. This could be one of those bloggers in your niche with a large following. Analyze what makes them so successful, do an interview with them, get quotes from their followers, etc. Again, you’ll get a big surge of traffic when they promote your post to their followers, plus you’ll have a new friend.

8. Target a specific blogger. In this case, you’re choosing a topic that you know is near and dear to a particular blogger. Perhaps the easiest way to do this is to look at their recent posts, find one that was emotionally driven, and write your own post about the topic. You might point out in your post how this blogger was right about the topic, but use a slightly different angle on the story. You’re not copying what they did, you’re taking it up a notch or moving it in a different direction.

9. Get influential opinions. When you’re writing a post, email a pertinent question to several influential people and ask their opinion. Everyone loves to give an opinion, and unlike a full-fledged interview, it only takes a couple of minutes to answer. Then quote these people in your post and let them know when you post it. Odds are they’ll share it with others. Added bonus: Placing movers and shakers in your posts also increases the chances of your post being shared by readers.

10. Use quotes from personalities in your niche. This one is really easy to do and it doesn’t even have to affect the flow of your post. Simply find appropriate quotes from leaders and shakers in your niche and insert them between sections of your post where appropriate. It’s a great way to visually break up the copy and you can link the quotes back to the original author. Be sure to let the authors know you quoted them.

11. Write lists. You might list the “10 most influential people in your niche,” for example, and link to all ten influencers. Posts like these tend to get shared a great deal.

12. Use infographics in your posts. Yes, it takes extra effort and / or money to generate an infographic, but the results can be powerful. People love infographics and are more likely to share them with others. And if you’re on Pinterest, you’ve already seen how viral infographics can be.

13. Go negative. Write a blogpost on the things you’re doing or have done wrong, or the mistakes people are making. Fear of loss is greater than desire for gain. People are more likely to read and share “10 things you’re doing wrong” than “10 things you’re doing right.” Just don’t go too negative or you’ll turn people off.

14. Be contrarian. If everyone else thinks one way, make an argument the other way. Be polite, be nice, but clearly state your case, your evidence, and why you think the way you do. If it’s a topic people care about, your post is very likely to go viral. Be ready for a major traffic surge as well as many heated comments on both sides of the issue.

15. Present one post in several different ways via social media. Let’s say you have a post on how to raise pigs. Different sections of the post might include: Choosing the piglets (or birthing the piglets, if you own the sow) feeding them when they’re young, housing, feeding when they’re older, exercise, training, things to watch out for, health issues, etc. Each of these topics can be individually highlighted in social media, so that you have several different ways to promote your post instead of just one.

If you spend as much time promoting your post as you took writing it, you should see a dramatic upturn in your traffic. One good rule is to do 5 things every day that promotes a post on your blog. Make this a habit and traffic will never again be an issue for you.

Facebook’s Best Kept Secret: Custom Audiences

This might at first sound counter-intuitive – paying to reach customers you already reach – but stay with me for a moment.

Facebook's Best Kept Secret: Custom Audiences

Let’s say you’ve got an email list. You email them regularly, but for most of the people on your list, that’s your only method of contact.

Remember the adage, it takes 7 contacts to make a sale? That’s not necessarily 7 emails. As you know, you can send your list 100 emails and unless it’s a special list, the majority of people on the list will still not have made a purchase.

This is exactly why it’s a good idea to contact these people through another medium such as Facebook. Using custom audiences, you can create a group of Facebook users based upon their email address. Or for that matter, you can use phone numbers, addresses or Facebook user ID’s. You can also create a group for people who have visited your website recently.

Back to the people on your list – by adding them to your group, you now have another way to reach them and interact with them. They’re already on your “warm” list, and getting them onto Facebook makes that list even warmer.

To set up a Facebook Custom Audience, simply log in to the Facebook Power Editor, click on “audiences” and select “custom audience” and follow the instructions provided.

Are your email lists segmented? For example, do you have a list of buyers and a list of prospects who haven’t yet purchased? Then you can target them individually for a better response. People who purchased your $17 traffic product are good candidates for your $97 traffic product, while those who haven’t made a purchase yet might be interested in a trial $7 product.

Do you have a list that’s ‘dead?’ That is, a list of subscribers who no longer open your emails? Using Custom Audiences, you might be able to reactive them with a “We’ve missed you” type of campaign.

Lastly, you can build a lookalike audience to reach Facebook users similar to your Custom Audiences. These are folks who have similar interests, have liked the same pages and so forth as your Custom Audience. Facebook will scan its membership to find these folks and you can then market to them.

Using these techniques, you can reach people who’ve already said they’re interested in you and your products, in addition to finding new prospects likely to be interested as well.

5 Simple Tips to Get Your Content Shared

Well over 5.5 million gigabites of content is currently being shared daily through social media and email. Want to grab a piece of that viral pie? Here are 5 tips to help get your content moving into new hands and seen by many new people every day.

5 Simple Tips to Get Your Content Shared

Use Great Headlines. This one’s a no brainer, yet it’s the biggest mistake marketers tend to make. Your headline should be short enough to be readable, long enough to be interesting, interesting enough to instantly grab attention, and the more curiosity it provokes, the better.

Use a Story. “Buy this great product” is never going to get shared as often as, “The Customer Service Nightmare on Elm Street” or “Redhead Finds Bliss in a Bottle.”

Use Visuals. Relevant, interesting visuals grab attention, heighten interest, tell a story, make content stand out in social media… do I need to go on?

Use Humor. Nothing gets shared as much as something that makes people chuckle – or better yet – laugh out loud. Find ways to insert humor into your content, both in the words and the visuals, and your shares will immediately go up.

Make It Easy to Share. Add buttons for each of the main social networks. The idea here is to keep the sharing process as easy and simple as possible. Even one extra click can result in no shares.

17 Proven Ways to Boost Your Creativity

Whether you’re solving a problem, writing a blog post, crafting a review or creating your next product, creativity is one of your best tools for getting the job done with finesse and style. With that in mind, here are 17 methods anyone can use to become more creative.

17 Proven Ways to Boost Your Creativity

Free write – This is where you just start writing anything and continue to write as the words and ideas flow. At first it may be silly nonsense, but you’ll be surprised how fast your words and ideas can coalesce into something truly inspired.

Carry a notebook – By jotting down ideas as soon as they appear, two things happen. First, you don’t forget your ideas because you’ve got a written record. Second, the act of writing them down tells your subconscious that you want ideas, which will encourage it to give you even more.

Make lists – The very act of writing things down frees up your mind to be more creative.

Take breaks from your work – Get up, walk around, play 5 minutes of hopscotch – whatever. Just take a breather.

Get up and go – Leave your computer at home, take your notebook and get away from the office. Go anywhere – a park, the mall, a coffee shop, a museum – just get out, get away and soak up some different surroundings.

Get near water, especially if it’s moving – Studies show that being near moving water floods you with negative ions, which makes you feel good and can boost your creativity. Remember how you get some of your best ideas in the shower? That’s part of the reason why.

Talk nice to yourself – Positive self talk on how creative you are will produce more ideas. Beating yourself up for being a dummy won’t.

Have caffeine – If you don’t normally drink caffeine, one cup of coffee or tea can have remarkable effects on your thinking.

Clean off your desk – Nothing stifles creativity like a messy, cluttered desk.

Read something different – Read an article on a topic you know nothing about, a page out of the dictionary, a chapter out of a random book, etc. Learning outside the box can trigger many new ideas for you.

Practice writing or bouncing a ball with your non-dominant hand – This can help activate the connection between the two sides of your brain.

Be open to new ideas – All too often we dismiss an idea before giving it a real chance. Even if you think it’s a bad idea, try playing devil’s advocate and find all the reasons why it’s a good idea – you might be surprised.

Collaborate and mastermind – Two heads are better than one, and 5 are better than 2. Form a mastermind group, present a problem, and then let the ideas flow. The only rule: No one shoots down an idea.

Sleep on it – Give your subconscious your problem or need: “I need 3 new blog post ideas by tomorrow morning.” Then let it go and see what your subconscious finds for you.

Make friends with mistakes – When you goof up or make the wrong decision, realize it’s not the end of the world. It’s simply something that didn’t work at the moment. This allows your creativity to continue to flow.

Purposely break rules – Don’t break the big ones like “do not steal,” but do break the little ones like “this is what a blog post / new product / video should look like.”

Be you – Don’t worry about what others might think because no great idea is without naysayers anyway. In fact, if everyone thinks your idea is great, then it’s probably not.

One last tip: Ask “Why?” and “Why not?” a lot. Often times we just accept things as they are, when there could be a whopper of an idea just staring us in the face the whole time.

Conquer Your Fear of Failure in Business

Personal question: Is it possible that you already know everything you need to know to be successful online – but something other than knowledge is holding you back?

Conquer Your Fear of Failure in Business

If it’s as simple as the mechanics of online marketing – setting up websites and so forth – you can always hire someone to do that part for you.

But if it’s a lack of confidence, or fear of failing that’s holding you back – then it’s up to you to squash that particular bug, or at least quarantine it to the furthest corner of your house.

And if the thought of failing is enough to keep you from starting your online empire, then welcome to the club. Fear of failure is one of the biggest stumbling blocks to success. Fear of failing is so oppressive and destructive, it can cause you to willingly set aside your dreams – forever.

So why do we fear failure so much? It goes back to life experiences that inadvertently taught us it’s better not to risk, than to risk and lose. When you fail at something, it’s natural to worry what other people will think about you and if they will lose interest in you. You worry about how smart and capable you are, and whether you can effectively pursue future endeavors. In fact, when you fear failure you’re actually worried about an entire host of possible outcomes, most of which will never come to pass no matter how many times you fail.

But the mind isn’t rational, and simply talking yourself out of being afraid doesn’t work any better than trying to manifest an iron will.

The secret to overcoming fear of failure? There are several, but I’ll give you one here that you can use right away.

Experiments in the 1970’s showed that there are two distinct groups of children when it comes to learning new skills. There are the “ego oriented” children whose main concern is to not lose face in front of their friends. Some of these children fear failure so much they invent ways to get out of the activity, do the activity in such a way that they cannot fail, or make it impossible to succeed so that failing doesn’t hold a stigma.

The second group of children is what they term “mastery oriented.” These kids don’t care as much about losing face as they do about acquiring a new skill. In fact, they realize that initially failing is simply a part of the process of learning and take it in stride. These kids are happier and succeed much faster than those who fear failing.

Thus, if you can change your focus to acquiring a new skill and deciding that no matter what happens along the way, you’re going to enjoy the process – you are on the way to overcoming your fear of failure.

Gradually Overcoming Your Fear of Failure

You might start small with something that doesn’t hold a great deal of significance, such as learning a new game. Let’s say you’re going to take up billiards for the first time in your life. Your focus would be on learning how to hold and shoot the cue, the angles to use, the rules of the game and so forth. When you miss a shot or scratch, it’s no big deal because you know that’s part of the process and you’re just learning.

You might be astonished at the difference it makes. You’ll be happier, you’ll have less stress, and you’ll learn your new skill much faster.

From here you might stretch yourself further by doing things that scare you. For example, if you’re a shy person you might ask 15 strangers a simple question (“Do you have the time?”) in the space of 30 minutes. Note how you feel after the exercise. Odds are you’ll not only have conquered a fear of talking to strangers, you’ll also get a boost of confidence, which leads us to our next point…

Are You Lacking in Confidence?

You’ve got a great idea for a new business, but frankly you just don’t have the guts to go for it. Or maybe you do decide to go ahead with your idea, but then someone says it’ll never work and you chuck the whole thing. Why? Low self confidence. This goes hand in hand with the fear of failure.

So why doesn’t someone have enough confidence in themselves? Usually it’s because they judge themselves unworthy, or they see major disconnects between what they think they’re capable of and what they’re actually doing.

Growing Unshakable Self-Confidence, Step by Step

The good news is, self confidence can be raised with every new challenge met, no matter how small. Remember the exercise to talk to 15 strangers? I can almost guarantee your self-confidence to talk with strangers will be significantly raised after you do this.

In fact, if you will make it a habit to do one thing every single day that is out of your current comfort zone, you will find that your confidence improves immensely within just a few short weeks.

Make yourself a list of all things you’d like to do that you’re not doing. Maybe you’ve wanted to join a group, take up a new hobby, try a different sport or go to a fancy nightclub. Maybe you want to get better at talking with the opposite sex, or at making friends, or get better at making online contacts. Maybe you’ve wished you could get 5 minutes with the big guns in your niche, or regularly post to forums and blogs.

Whatever it is that you’ve been wanting to do but haven’t, put it on the list. Even small stuff like taking a walk around your neighborhood and ringing doorbells of neighbors you haven’t yet met can go on the list, as well as chatting up that stud or beautiful woman who works in the supermarket. Write down everything you can think of that you’ve been holding back on. Add in skydiving if you’re inspired to do that kind of thing, and keep adding to this list daily as you think of new things.

Now that you’ve got your list, pick one thing and do it right now. That’s right – do it now, or at least before you go to bed tonight.

Notice a difference in how you feel about yourself? You should.

When we don’t do the things we wish we would do – for whatever reason – we lose self-esteem. But when we finally do those things, not only do we become more self-confident, we also find we’re happier, more fulfilled and more ready to take on even bigger challenges.

You’ll notice that most of the examples I’ve given haven’t been IM related. That’s because raising your confidence in any one area can help you in all other areas as well. When you have success learning tennis, you can use that boost in confidence to tackle website building or product creation. And when you overcome your fear of talking to strangers, it gets easier to network on Facebook with people you don’t know.

One last thing – it’s far better to take multiple baby steps than try to overcome the world in a day. Making slow, steady progress anchors your triumphs and makes it that much easier to achieve a little bit more tomorrow.

9-Step Video Formula that Sells Like Crazy

It’s important to realize that with the exception of creating a video purely for entertainment purposes (cute kitten videos fall into this category) or simply to inform, in nearly every video you make, you are selling something.

9-Step Video Formula that Sells Like Crazy

Often times you’re selling a click. You want them to click a link in or below the video that takes them to where you want them to go, whether it’s a squeeze page, a sales page, a blog or whatever.

Sometimes you’re selling them on picking up the phone. Sometimes you’re actually selling your product on that very page where the video appears. The point is, you’re selling something, and this is the common point for all videos and the basis of the video script I’m about to share with you.

NOTE: Even if you are making a purely informational video, I suggest you use at least a portion of this script because YOU ARE STILL SELLING. Now then, I can hear your thoughts:

“I’m not selling, I’m making a video to convey info only.”

But if you think about why you are creating a video ‘for info only,’ odds are one reason is because you want to appear as the trusted authority you are. Thus you are selling your viewers on YOU.

You’re also selling them on the material you are presenting. After all, what good does it do to teach something or demonstrate something if no one uses the information you’re presenting, or even believes that it’s true?

Thus when you are making videos, you are almost always selling something.

With that said, here’s the 9 steps to make a video that SELLS LIKE CRAZY…

Your first step is easy – decide what you want your viewer to DO. Do you want them to click an affiliate link? Go to a squeeze page? Make a phone call? Buy a product? Everything else is built on this, so if you’re not clear on what you want them to do, get clear.

The second step to creating your video is to know WHO you are creating the video FOR. Let’s say your video is promoting an affiliate product, and you want them to click a link that takes them to the sales page. (Not really recommended – You should try to capture their email address first and then show them the sales page on the exit regardless of whether they give you their email address.)

But in our example you want them to click your affiliate link. Ask yourself: WHO ARE THEY? Are they a 40 year old woman who needs to lose weight? A 65 year old man concerned about his health? A 22 year old college grad looking for a job? Figure out who it is that you’re targeting and get detailed. You might even create an avatar of this person, with age, gender, income, location, fears, desires, etc. The better you know your prospect, the better you can tailor your video to them.

Here’s where I see people go wrong: “I’m targeting all parents of all children.” That’s not targeting, that’s trying to throw a net over 3/4’s of the entire planet and it doesn’t work very well. Instead, choose to target specifically, such as young middle class parents of preschool children. Your video will be better for it, and parents of older children will actually respond BETTER than if you tried to target every parent on the planet.

This has been proven to work. Narrow down your niche and TARGET. Write down who your viewer is and then every step of the way, imagine you are targeting this video for that exact person because you are.

Third step: Research your visitor. Let’s say you’re targeting new parents – go to forums and find out what they’re saying, what they’re asking and how they’re asking it. Copy and paste some of their best quotes. Now go to Amazon and read the reviews of products similar to the one you’re promoting and again copy the best quotes. If you clean these up and use them in your actual video script, you will sound as though you know and understand their biggest concerns, worries, fears, dreams and desires.

And everyone wants to feel as though they’re understood. In fact, it’s crucial that you come across as someone who is very much like them, because people TRUST those who have a lot in common with them. Don’t believe me? If someone is a Republican, who are they going to trust – a Republican or a Democrat? The more you can sound just like they think, the more influence you will have on them.

Fourth step: Make the promise complete with a hook. You want them to watch your video but they’re not going to do it out of charity. You’ve got to make them a big promise in the beginning that will entice them into watching.

Let’s say you’re promoting a weight loss product – you might grab their attention by revealing the 4 So-Called ‘Healthy’ Foods That Are Secretly Making Them Fat, or the 1 Weird Exercise Trick That Burns 3 Times As Many Calories.

If you’re doing a product review, it’s not enough to say, “Here I Give My Honest Review of ABC Product.” Everyone does that, which is exactly why you SHOULDN’T do it. Instead, reveal “The diabolical technique on page 42 of the product that should be illegal.”

Which video would you watch – another boring review, or a video that actually reveals something you don’t know?

Mind you, if you use this technique in lieu of a typical review, you’re not going to reveal all of the contents of the product. But you can let a detail or two slip out, especially if you’re telling them WHAT to do and not HOW to do it.

This tells your viewer that you’ve actually looked at the product and you have inside information as to what’s inside. And it’s a great way to wet their whistle and get them wanting to know more.

So regardless of whether you’re selling a click or a product, lead with a big promise that contains a hook. What’s a hook? “22 Ways to Improve Your Golf Score” is a big promise, and “22 Ways to Dramatically Improve Your Golf Score Using Chicken Eggs” is a promise with a hook. The hook in this case is the chicken eggs – who wouldn’t be curious to know how the eggs come into play with improving golf scores? Even I want to know that, and I don’t golf.

What if your video is actually selling a product? Then you still want a big promise with a hook to get them to watch. You can’t really tell people, “Hey, go watch my sales video!” because no one wants to be sold. But you can certainly say, “Hey, here’s my video on the 7 foods that make you lose weight faster than a snowman in Florida.” I’d watch that video, and I bet you would, too.

Fifth step: Lead with a story. You’ve made your big promise with a hook, and you’ve targeted it to the exact person you want to reach. Now before you reveal your great info, it’s time to tell your story. Maybe you’re promoting a program on how to raise amazing kids. Your story could be how terrified you were that you were going to thoroughly screw up your own kids. Use quotes you found from the forums and Amazon reviews to help you write this.

Your story might be: “I researched and struggled and tried to find the answers but everyone just told me, “Hey, do the best you can.” And it was hard because I couldn’t seem to get through to my son and he was driving me crazy. But then I made a discovery and that’s when everything changed, and now I get comments all the time on what a terrific, confident parent I’ve become. Now my son listens to me and our relationship is amazing, and I want to share what I’ve discovered with you because I know it’ll help you, too.”

Sixth step: Next you tell them the secrets you promised in the big promise. But also tell them that those secrets are just the tip of the iceberg, and all the best stuff is found in the course you’re promoting or selling, or the free report you’re giving away.

See how easy that is? If you’re thinking, “Hey this is a lot of work,” then let me clue you in – the entire process can be done in an hour or two if you know your market. And what you’ll end up with is an impressive video that CONVERTS. So hang in there – we’re not quite done yet.

Seventh step: Educate – this one I actually covered briefly in step 6 – fulfill your big promise. If you said you would show them 3 ways to increase their bowling score by 20 points, then do it. But here’s the thing – as much as possible, tell them WHAT to do and not HOW to do it. You’re walking a line here, revealing some info but not too much info. You want to get them interested and excited to know MORE but not satiated. You’re building a hunger in them that can’t be satisfied until they take the action and get whatever product you’re promoting.

An example: Your big promise is 3 ordinary spices that speed up weight loss. In this case, you tell them the spices, but you let them know they have to be combined in such a way and at a certain time of day to be truly effective.

Or maybe you’re promoting a physical product and your big promise is to add points to their bowling game. You tell them they can instantly do this by simply wearing a special wrist cuff, but of course they have to buy the cuff for it to work.

Eighth step: Proof. The best way to use proof is to weave it throughout your presentation when possible. “Emma Jones of New Jersey has been an avid bowler for 14 years and was certain this gizmo couldn’t possibly improve her score. But ever since the day she put on the Wonder Wrist Band, her average has improved by 19 points and she refuses to bowl without it.” “Bill Heisenburg reports he was a total skeptic, until he used just the technique on page 142 to get a date with 3 gorgeous women in one night.”

Ninth step: Call to action. This one’s easy – tell them or suggest to them what to do. I ‘don’t know how many times I see people forget to do this in their videos. It’s simple: “Click the link to discover how to ___” Whatever it is you want them to do, ask them to do it. It’s best not to get too pushy on this, by the way. Calls to action like, “If you want to know how a one legged golfer cut his golf score in half in two weeks, click here” tend to work well because you’re not actually telling, you’re enticing.

That’s it – the recipe to make an effective video that converts like gangbusters. Of course you’ve got to add your own special sauce, whether it’s your personality, your fun quirky nature, or whatever it is that makes your videos unique.

Use this script in good health, and it’ll make you plenty of money.

Get More Visitors from Your Signature File

You know it’s smart marketing to place a signature file in your emails, in forum posts (where allowed), and at the end of guest blog posts and so forth. But what is your sig file saying about you? That you’re boring? That you and your business look like every one of your competitor’s businesses? Or does it stand out and grab attention? If getting more clicks and visitors to your offer is what you want, you must have a compelling signature…

Get More Visitors from Your Signature File

Here’s an example of boring:

“For The World’s Best e-Course on Driving Traffic to Your Website, Go to: sameoldsameold.com/wake-me-when-its-over

Sure, you’ll get a trickle of traffic. Maybe.

Instead, let’s apply some imagination and make a signature file that creates burning curiosity.

If your website is about weight loss, you might use:

“Click here to see a picture of my wife’s abs”

“Click here to see a photo of my ex when he saw me in my new bikini”

Notice in these examples we say to “click here to see a photo.” This phrase works really well at attracting clicks.

If your website is about building muscle, you might use:

“Click here to see me try to bench press my girlfriend”

“Click here to see me try to bounce a brick off my abs”

“Click here to see my wife try to beat a loud-mouth male body-builder in a push-up contest”

Notice all of these use the word “try.” That’s because we’re building suspense – Did I manage to bench press my girlfriend, or not? The reader has to click to find out.

Maybe your website is on dog training:

“Click here to see my dog chasing the mailman”

“Click here to see my dog greeting guests with a cold beer and a bag of chips”

“Click here to see my dog herding chickens into the living room”

Notice all of the verbs in these examples end in ing, as the though action is happening now, not in the past.

Using these techniques you should get far more people clicking the link in your signature line. Your job is to fulfill your promise on the landing page, thereby building rapport and credibility. Once this is accomplished, you then entice them further into subscribing to your list to get your outstanding freebie.

12 Ways to Make Social Media Pay Off

By now you know that social media is great for building your lists and promoting your products. A recent study discovered that sales people who use social media for their jobs outperform their non-social media peers by 73%. But have you thought of using social media for these purposes?

12 Ways to Make Social Media Pay Off

Fundraising. Let’s say you’re using Kickstarter to raise funds for your new project. Problem is, no one knows you, no one trusts you, and no one is telling anyone else about you.

Solution? Get busy on social media prior to your launch. Establish a strong social presence and build your credibility. Once you’ve got a strong following who believe in what you’re doing, that’s the time to start your fundraising campaign.

Referrals. Sure, you’re already hoping your content gets shared on social media, but that’s not enough.

Be sure to always give great value and service to ensure your customers have plenty of positive things to say about you. Then run contests, offer prizes and discounts to encourage your customers to share their positive experiences with their networks.

Status. You can look like a big dog and boost your own credibility by sharing content from the big names in your industry. It doesn’t even matter if these influencers are aware of you – simply by associating your name with their name by quoting them will make you look like an influencer yourself and boost your own credibility.

Ice-breaking. Let’s say you want to make contact with an industry leader. Problem is, so do thousands of others. What can you do? Try following this leader on social media and look for points of common interest.

Maybe she has a dog – what kind is it? Is she passionate about that breed? If so, that’s something you might put in the subject line: “Phyllis, did you see a Yorkie won best of show at Westminster?” This is a much better icebreaker than, “Hey, I’m just one more guy who wants to JV with you.”

Kevin Bacon. It’s said that you can link any Hollywood actor to Kevin Bacon within 6 degrees. So what about the guy you’re trying to get a meeting with? If you can use social media to find common connections and get an introduction from someone he trusts, you’ll have one foot in the door.

Super Hero. You see a tweet from someone complaining about your competitor’s service. Or someone else is talking about a problem your business can solve. Why not don the cape and jump in to save their day? If you do it in the spirit of helping rather than selling, you’ll almost certainly gain a new customer.

Storytelling. Telling your brand’s story is a great way to captivate potential customers. But knowing how to tell the story can be challenging. So why not practice on social media? Give out pieces of the story, or many small stories, to build your brand image. Monitor the likes and shares to see which stories win the most social love, and work these into your marketing.

Help. Do you have a pressing problem? Reach out and ask your social network for help. One couple lost their wedding venue and $7,000 deposit six weeks before their wedding. Thanks to reaching out for help on social media, they received everything from jewelry to a wedding cake to a new event planner.

Anticipation. Build anticipation for your next content – whether it’s a blog post or a book – by posting about your progress in play-by-play fashion. This keeps you in touch with your community, gives insight into your work and provides an eager audience when your content is finished.

Accountability. If you have trouble completing your to-do list, consider posting what you’re going to accomplish in the morning, and then reporting back in the evening whether you accomplished it and how it all turned out. There’s nothing like knowing your entire social network is paying attention to whether or not you do what you say you will do to keep you on track.

Currency. Marc Jacobs opened a pop-up store for the New York fashion week where the only currency that could be used were posts to Facebook, Twitter or Instagram. That’s right – they didn’t accept money, only social media posts, using the hashtag #MJDaisyChain. This is a great way to gather some social media momentum, new clients and terrific testimonials.

Pay it Forward. Find something really nice to say about someone on social media every day, or offer to help someone, or maybe even send out a call to help anyone who asks. Not only will you build positive brownie karma points – you’ll also attract attention from potential customers and best of all, you’ll feel great about yourself and your business.

These are just 12 examples of thinking beyond the social media box. If you keep an eye out for how others are using social media, you’re bound to find even more business building ideas.

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