Archive | May, 2018

Easy Money (Swedish: Snabba cash) is a Swedish thriller film directed by Daniel Espinosa that was released on 15 January 2010. It is based on the 2006 novel of the same name by Jens Lapidus. Joel Kinnaman stars in the lead role of Johan “JW” Westlund, a rather poor man living a double life in the upper class areas of Stockholm. After meeting a wealthy girl, he is enticed into the world of organized crime and begins to sell cocaine to afford his expensive lifestyle. Easy Money was well received by critics and was a hit at the box office.
Two sequels to the film have been filmed – the first (Snabba Cash II) was released in 2012, while the third premiered in Swedish cinemas October 2013. Warner Bros. holds the rights to an American remake of Easy Money, which is set to star Zac Efron.

see more at wikipedia

Free shipping is a marketing tactic used primarily by online vendors and mail-order catalogs as a sales strategy to attract customers.

see more at wikipedia

Fry’s Electronics is an American big-box store and retailer of software, consumer electronics, household appliances and computer hardware. Fry’s has in-store computer repair and custom computer building services. The company has a chain of superstores headquartered in Silicon Valley. Starting with one store located in Sunnyvale, California, the chain posted sales of $2.4 billion and operated 34 stores in nine states by 2008.

see more at wikipedia

Easy Money III: Life Deluxe (Swedish: Snabba Cash: Livet Deluxe) is a Swedish thriller film directed by Jens Jonsson that was released on 30 August 2013. The film is the second sequel to the 2010 film Easy Money, and follows the 2012 film Easy Money II: Hard to Kill as the final part of the Easy Money trilogy, based on novels by Jens Lapidus.
On 10 August 2013 a sneak preview of Life Deluxe was shown at the Way Out West festival in Gothenburg.

see more at wikipedia

Sales and use taxes in California are among the highest in the United States and are imposed by the state and by local governments. Sales taxes are regressive. Local sales tax increases also create geographical variations in sales tax rates which can place local businesses at a competitive disadvantage. Poor families pay almost eight times more of their incomes in sales taxes than the best-off families. Local sales tax rate increases also create geographical variations in sales tax rates which can place local businesses at a competitive disadvantage.

see more at wikipedia

Easy Money III: Life Deluxe (Swedish: Snabba Cash: Livet Deluxe) is a Swedish thriller film directed by Jens Jonsson that was released on 30 August 2013. The film is the second sequel to the 2010 film Easy Money, and follows the 2012 film Easy Money II: Hard to Kill as the final part of the Easy Money trilogy, based on novels by Jens Lapidus.
On 10 August 2013 a sneak preview of Life Deluxe was shown at the Way Out West festival in Gothenburg.

see more at wikipedia

Easy Money is a comedy-drama television series that aired on The CW from October 5, 2008 to August 16, 2009. The series was created by Diane Frolov and Andrew Schneider. The show—along with Valentine, Surviving Suburbia, and In Harm’s Way—are shows programmed by Media Rights Capital (MRC), an independent producer of television programming. The Sunday night block (5pm–10pm) was sold to the producers on a leased-time basis from The CW after the network had no ratings success with the night.
Production of the series was put on hold in mid-October and was expected to resume within four to six weeks. Two weeks later, MRC decided to cancel both Easy Money and Valentine. On November 20, 2008, The CW announced that it was ending its Sunday Night agreement with MRC, removing the current shows and programming the night itself. On July 6, 2009, The CW announced that beginning July 26, the series would begin burning off the remaining episodes Sundays at 7 p.m.

see more at wikipedia

Sales taxes in america are taxes put on the deal or rent of goods and services in america. In america, sales duty is governed at the state of hawaii level no national basic sales tax prevails. Forty-five says, the Area of Columbia, Puerto Rico, and Guam impose standard sales fees that connect with the sales or lease of all goods plus some services, and says also may levy selective sales fees on the sales or rent of particular goods or services. Expresses could also delegate to local government authorities the expert to impose additional standard or selective sales fees.
Since January 2017, 5 state governments (Alaska, Delaware, Montana, New Hampshire and Oregon) do not levy a statewide sales taxes, while California gets the highest status sales taxes with basics rate of 7.25%. (The place of Puerto Rico has an increased 10.5% value added taxes since Apr 2016). In a few says such as California, counties and towns impose additional sales fees, and total sales fees can be over 11%.
Sales duty is determined by multiplying the price by the relevant tax rate. Duty rates vary broadly by jurisdiction and range between significantly less than 1% to over 10%. Sales duty is gathered by owner during sale. Use duty is self evaluated by way of a buyer who hasn’t paid sales taxes over a taxable purchase. Unlike the worthiness added duty, a sales duty is enforced only at the retail level. Where items can be purchased at retail more often than once, such as used automobiles, the sales duty can be incurred on a single item indefinitely.
This is of retail sales and what goods and services are taxable vary among the list of states. Almost all jurisdictions provide numerous types of goods and services that are exempt from sales taxes, or taxed at reduced rates. The purchase of goods for even more production or for resale is uniformly exempt from sales duty. Most jurisdictions exempt food bought from grocery stores, prescription drugs, and many agricultural products.
Sales fees, including those enforced by local government authorities, are generally given at their state level. Expresses imposing sales taxes either impose the duty on retail retailers, such much like Transaction Privilege Duty in Az, or impose it on retail purchasers and require retailers to acquire it. In any case, the seller records comes back and remits the duty to the state of hawaii. In states where in fact the taxes is on owner, it is customary for owner to demand reimbursement from the customer. Procedural rules fluctuate widely. Vendors generally must acquire taxes from in-state buyers unless the customer has an exemption qualification. Most says allow or require electronic digital remittance.

see more at wikipedia

No doubt you’ve been told to avoid using “hype” in your copywriting and sales messages, right? And I’ll bet there have been times when you’ve closed a sales letter page because the hype was too ridiculous for words. But when it comes to defining hype and especially to determining how much is just right, the water gets murky and no two marketers can give you the same answer.

That’s because “hype” is subjective. One prospect’s perception of hype is another prospect’s perception of just the right sales message to get them to buy. In addition, you need some hype to sell. No hype = no excitement, which means no sale. Here’s what I mean:

Sales message example #1: “This system is for sale for $33.33, here’s the order button.”

Now you’ve got to admit, that’s hype free. It’s also benefit free, boring and will capture the interest of just about nobody. Of course, if the system is already well-known and you’re discounting it to 5 bucks, you’ve made a sale. But if you’re selling a good product at a reasonable price, you’re going to have to turn on the hype. Here goes:

Sales message example #2: “This Revolutionary New System Cuts Your Work in Half While Tripling Your Productivity.”

Not bad, and certainly worthy of further investigation if you’re interested in getting more work done in less time. And yes, there is hype for sure, especially in the words “revolutionary” and “new” – just not so much that it raises red flags and causes your prospect to tune out.

Sales message example #3: “The Easy System that Earns You a Thousand Dollars a Second with NO Work.”

Looking at the words themselves, there isn’t much in the way of hype. We didn’t say it’s the greatest system in the world, or that everyone loves it, or that there’s never been anything like it since the beginning of time. However, is it believable? No. And therefore, the promise is just so much hype in the ears of the prospect and doesn’t offer enough substance.

Sales Message Example #4: “Give Me 5 Hours and I’ll Show You How to Earn $1,439 Per Month on Autopilot.”

Hyped? I don’t think so. This message offers a specific benefit in exchange for a specified amount of work – 5 hours. The amount doesn’t sound unreasonable because we’ve all see examples of a few hours of work resulting in a monthly income of several hundred or even a couple of thousand dollars per month. Most importantly, the reader isn’t being promised something for nothing, which will ALWAYS instill doubt in a prospect. It sounds honest, it doesn’t sound hyped, and it’s completely plausible.

What have we learned from these examples? Plenty. First, if you don’t use some hype you’re never going to sell much of anything. People need to get excited before they’ll whip out their wallets and they need to see a clear benefit to making the purchase. They WANT to be fired up, they want to feel their heart race a bit and experience that adrenaline rush of getting a great deal. The better you can extrapolate how the features of your product will benefit the consumer and improve their life, the more likely they are to click the order button.

Second, be believable. Making wild claims is the ultimate in hype – and if you can’t back those claims with rock solid absolute undeniable proof, you’re better off not making those claims at all.

Third, be specific. “Make $2,000 a month!” sounds much more like hype than “Earn $2,078.55 a month.” Why? Because the specific number is more credible, as though it’s already been done. “Type Faster” doesn’t mean much, but “Type 15 Words Per Minute Faster after Just 4 Lessons” tells the prospect exactly what to expect. Non-specific claims and rounded numbers just naturally sound like hype, regardless of whether or not they’re factual.

Fourth, tell them what the catch is. This goes right back to being believable, because if you tell someone they can get a great benefit, they immediately want to know what the catch is. Often this equates to price, but if you can show a different catch, such as “5 hours,” then you take their mind off of price and onto the question of, “What do I need to do for 5 hours to make that $1,439 a month?”

And by the way – normally an article like this would start out with the definition of hype, but I wanted to save this gem for the end. Here’s what hype really means:

Hype: Verb meaning to stimulate or excite
Hype: Noun meaning extravagant or exaggerated claims

As you can see, hype is good so long as we strive to stimulate and excite, rather than exaggerate or stretch the truth.

Easy Money may refer to:

see more at wikipedia