Behavior change communication (BCC) can be an interactive procedure for any involvement with individuals, neighborhoods and/or societies (as included with a standard program) to build up communication ways of promote positive behaviors which work to their configurations. Therefore offers a supportive environment that will allow visitors to initiate, sustain and keep maintaining positive and advisable behavior outcomes.
BCC is the tactical use of communication to market positive health final results, predicated on proven ideas and types of action change. BCC utilizes a organized process you start with formative research and action analysis, accompanied by communication planning, execution, and monitoring and analysis. People are carefully segmented, communications and materials are pre-tested, and media (such as radio, television set, billboards, print materials, internet), interpersonal stations (such as client-provider connections, group presentations) and community mobilisation are being used to achieve described behavioral objectives.
BCC shouldn’t be confused with tendencies adjustment, a term with specific signifying in a specialized medical psychiatry setting.
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